Digital Health Strategies Open Site Navigation Close Site Navigation

Digital-first fundraising to grow revenue + build a planned and major donor pipeline

Case Study: The Problem

The Challenge

A $3.1 billion nonprofit healthcare organization that treats 700,000 patients annually needed to build a pipeline and digital cultivation strategy that would transform new donors into mid-level or major donors. Using first and third-party data, we implemented a strategy to digitize fundraising from the ground-up, tripling the organization’s online revenue.

Get your free
ROI assessment today

contact us
Case Studies - The Solution

The Solution

Checkmark Icon

Re-imagined the client’s digital presence

We began by building an entirely new web presence for the Foundation that was image-driven, content-rich and featured multiple conversion pathways, such as “Honor Your Caregiver” and “Donate online.” The updated site also featured a section dedicated to a $500 million capital campaign.

Checkmark Icon

Converted patients to donors with our “Honor Your Caregiver” platform

Our HIPAA- and SOC2-compliant, web-based application invited patients to share stories and make a donation within 30 days of their care encounter. By engaging patients around gratitude, we built a robust, qualified new donor pipeline for the Foundation.

Checkmark Icon

Defined the ideal patient experience

Using our proprietary Share of Health data modeling and workflows, we mapped patient and donor touchpoints across channels, from clinical, Foundation and patient billing departments, and restructured the Foundation’s post-care engagement to improve consistency, patient experience and conversion rates.

Checkmark Icon

Segmented and personalized donor communications

After developing an optimized engagement strategy, our team managed multi-channel annual giving campaigns across email, direct mail, social media and web, customizing messaging based on patients’ previous engagement and giving behaviors. Working directly with major gift officers, we developed a process for handing off major donor prospects and better cultivating mid-level donor relationships.

Case Study - The Results

The Results

577% ROI on digital-first fundraising program over 5 years
55% Of online donors with a single gift capacity of ~$25,000
1,000+ Stories shared by patients through our Honor Your Caregiver platform