Engage Employees in the Nation’s Leading Wellness Program
Increase participation and improve participants’ health metrics for Geisinger’s employee wellness program using digital content, tools and resources.
Geisinger Health Plan (GHP), ranked the best health plan in Pennsylvania, is part of Geisinger, a 12-hospital system that cares for 1.2 million Pennsylvanians annually. GHP offers myHealthRewards, an outcomes-based wellness program that provides members with discounts on their health insurance premiums if they meet personalized health goals around BMI, high blood pressure, glucose levels and cholesterol.
Digital Health Strategies was tasked with developing and managing a digital engagement program to:
- Increase registration in the myHealth Rewards program
- Increase the number of participants who improved their health by meeting their personalized health goals