Helping Patients Seek Care During COVID-19
Educate PeaceHealth patients about the importance of seeking routine and preventive care during the COVID-19 pandemic.
PeaceHealth is a not-for-profit healthcare system that performs 1.5 million out-patient clinic visits annually throughout Alaska, Washington and Oregon. A survey of its patients and community members found that 39% were avoiding medical care during the pandemic, including those with chronic health conditions.
The Vancouver-based organization hadn’t previously engaged in digital marketing and needed to pivot quickly to reach these patients. They partnered with Digital Health Strategies to create a digital marketing campaign that would educate patients about the importance of prioritizing their health and increase volumes for primary and specialty care providers.