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Create a digital Grateful Patient program

Case Study: The Problem

The Challenge

The philanthropic arm of a 555-bed, acute care hospital needed to convert more of its 78,000 annual patients into donors through digital channels. Using our machine-learning predictive algorithms, we were able to identify the Foundation’s top-level prospects and create a cross-channel engagement strategy to convert them to donors.

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Case Studies - The Solution

The Solution

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Launched a customized Grateful Patient email welcome series

To reach prospective donors within 30 days of their care experience, we launched a Grateful Patient email series to enroll recently discharged patients. Once patients were welcomed, they received regular philanthropy and stewardship messaging.

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Identified patients most likely to donate

Using the client’s first party and clinical data as well as our own proprietary machine-learning models, we identified top fundraising prospects based on attributes associated with high-value donors.

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Converted patients to donors with our Honor Your Caregiver platform

Our HIPAA- and SOC2-compliant, web-based application invited active patients to share stories and make a donation. By engaging patients around gratitude, we built a robust, qualified new donor pipeline for the Foundation.

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Segmented and personalized donor communications

Our team managed cross-channel annual giving campaigns across email, direct mail, social media and web, developing creative themes and content for direct mail and digital communications.

Case Study - The Results

The Results

105,000 New donor prospects in year one
56% Of total online giving sourced from patients who engaged with Honor Your Caregiver
80% Year-over-year growth in Giving Tuesday and End of Year revenue, driven by donations from patient audiences