Create a Digital Grateful Patient Program
Executive Summary
Digitize Good Samaritan’s grateful patient program within 60 days.
91%
Increase in Good Samaritan's year-over-year total giving
1 in 4
Were new philanthropists to the organization
25%
Email list growth within 6 months
The Challenge
Good Samaritan Hospital, a 408-bed tertiary care facility in Los Angeles, partnered with Digital Health Strategies to learn how to convert more of its 12,500 patients into long-term donors.
Historically, the organization sent just four Grateful Patient mailings annually, with no digital outreach. As a result, patients typically received solicitations up to 90 days after treatment. This led to poor performance, as the number of grateful patients who are “very likely” to give decreases 21% more than 30 days after treatment.
