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Create a Digital Grateful Patient Program

Executive Summary

Digitize Good Samaritan’s grateful patient program within 60 days.

91% Increase in Good Samaritan's year-over-year total giving
1 in 4 Were new philanthropists to the organization
25% Email list growth within 6 months
Case Study: The Problem

The Challenge

Good Samaritan Hospital, a 408-bed tertiary care facility in Los Angeles, partnered with Digital Health Strategies to learn how to convert more of its 12,500 patients into long-term donors.

Historically, the organization sent just four Grateful Patient mailings annually, with no digital outreach. As a result, patients typically received solicitations up to 90 days after treatment. This led to poor performance, as the number of grateful patients who are “very likely” to give decreases 21% more than 30 days after treatment.

Case Studies - The Solution

The Solution

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Launch a customized grateful patient email welcome series

Within 45 days of partnership, Digital Health Strategies launched a weekly grateful patient welcome series to enroll recently discharged patients in ongoing philanthropy and stewardship messaging.

Good Samaritan Hospital Honor Your Caregiver website and donation page
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Implement our Honor Your Caregiver interactive platform

Our HIPAA-compliant, web-based application expands Good Samaritan’s donor base by inviting patients to share stories and make a donation.

Good Samaritan Honor Your Caregiver in hospital promotions
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Increase onsite and digital promotion

We promoted the platform to patients through bedside menu cards, table tents, onsite signage throughout the facility, email and the electronic medical record.

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Integrate our Grateful Patient program into annual giving

Once welcomed, new grateful patient supporters receive occasional solicitations, including those for end-of-year, Doctors’ Day and COVID-19.

Case Study - The Results

The Results

25% Email list growth within 6 months
325% Digital giving growth compared to previous year
$518 Average new donor gift amount
1 in 4 Were new philanthropists to the organization