Account Director, Patient Activation

Reports to: SVP, Patient Activation
Location: Remote (In-House)

About DHS

Digital Health Strategies (DHS) is a Washington, D.C.-based, data- and technology-enabled services company on a mission to activate complex healthcare data to drive growth and improve lives. We partner with leading health systems to grow Share of Health, improving patient retention, care coordination, and health outcomes across the $200 billion digital health market.

We lead with trust, deliver with speed, and think beyond, designing and deploying precision activation programs that help patients access the right care at the right time. Our team is collaborative, visionary, and results-focused, driven by the belief that targeted growth creates real, scalable impact for patients and health systems alike.

Clients include Johns Hopkins Medicine, Geisinger Health, Hackensack Meridian Health, Scripps Health, and Providence Health. DHS was named to TIME’s list of the World’s Top HealthTech Companies of 2025 and the Inc. 5000 list of fastest-growing private companies in America in 2023.

Role Purpose

The Account Director, Patient Activation, is a strategic leader and frontline client champion responsible for delivering measurable outcomes across a portfolio of high-impact healthcare accounts. This role sits at the intersection of client strategy, data intelligence, technology, and patient activation. It requires the ability to lead a cross-functional team to operate across four dimensions of strategy simultaneously: understanding the market pressures and business objectives that shape client goals; developing innovative, data-driven client strategies that flex with changing priorities; driving the operational efficiency needed to execute with speed and accuracy; and designing the activation strategies that produce results.

DHS is a technology-enabled services company, and success in this role depends on fully embracing that model, leveraging data, AI, and digital tools not as a complement to the work, but as the foundation of it. This is not a traditional account management role. It is a strategic, technology-forward position for someone who thrives at the intersection of healthcare complexity and precision execution.

Key Responsibilities

Account Leadership & Client Strategy

• Serve as the primary strategic advisor and relationship manager for a portfolio of patient activation accounts, with accountability for client satisfaction, retention, and year-over-year value realization.
• Maintain a working command of the healthcare landscape including Medicare Advantage, Value-based care, clinical enterprise priority areas (cardiovascular, oncology, primary care, orthopedics) and understand where personalized patient activation initiatives fit into broader initiatives.
• Develop comprehensive, data-rooted activation strategies and client roadmaps that flex with clients’ changing priorities, translating complex data and program performance into clear, forward-looking recommendations.
• Lead client presentations and stakeholder engagements with confidence, translating complex data and program performance into clear strategic recommendations.
• Partner with the Product team to apply use case frameworks and best practices to client-specific needs, ensuring strategies are both innovative and scalable.

Data Analysis & Audience Strategy

• Partner closely with the DHS Data team to analyze complex patient and health plan datasets, derive actionable insights, and inform audience segmentation and activation strategy.
• Translate data into patient personas, behavioral phenotypes, and journey-based communications tailored to healthcare audiences.
• Apply a continuous improvement mindset by using A/B testing, performance tracking, and iterative refinement to drive program ROI and strengthen client outcomes.

Activation Strategy & Program Execution

• Design and lead end-to-end patient activation strategies across multi-channel programs including email, direct mail, SMS, patient portal messaging, and care team outreach, with clear accountability for activation performance and results.
• Develop high-value activation approaches for clinical care teams, including enablement tools, outreach frameworks, and training resources that translate patient data insights into scalable, high-impact programs.
• Collaborate with Direct Response Activation, Creative Services, Data, and Technology teams to ensure seamless, high-quality program delivery from strategy through deployment.

Operational Strategy & Execution

• Own account scopes and budgets, ensuring delivery of high-quality work within contractual parameters and timelines, with a relentless focus on speed and accuracy.
• Leverage AI tools and technology platforms to improve the efficiency, consistency, and quality of account management and program delivery, treating technology as a core enabler, not a supplement.
• Actively contribute to internal workgroups focused on workflow improvement, standardization, and operational scalability.

Team Leadership & Collaboration

• Lead and mentor a cross-functional team, fostering a culture of accountability, strategic thinking, and professional growth.
• Collaborate fluidly across Product, Data, Technology, Activation, and Growth teams to bring the full depth of DHS capabilities to bear for each client.
• Maintain working knowledge of healthcare marketing regulations, including HIPAA, CMS, and TCPA, integrating compliance into all strategic and tactical decisions.

About You

Experience & Education

• 7 to 10+ years in account management, healthcare marketing, or patient engagement, preferably in an agency or technology-enabled services environment.
• Demonstrated experience leading complex, multi-channel activation programs in regulated environments.
• Passionate about client relationship management and uses a consultative approach with day-to-day leadership of the business.
• Bachelor’s degree required; advanced degree (MBA, MHA, MPH, or equivalent) a plus.

Technical & Strategic Skills

• Expert-level proficiency in Microsoft PowerPoint and Excel, including formatting, charting, pivot tables, and data file handling.
• Comfortable operating independently in Google Workspace, Dropbox, Zoom, Slack, and collaborative project management platforms.
• Demonstrated ability to leverage AI tools and technology platforms to improve work quality and efficiency.
• Proven ability to synthesize complex data into strategic recommendations and translate strategic vision into precise tactical execution.
• Strong working knowledge of healthcare-specific topics including Medicare Advantage, health plan member engagement, and clinical activation strategies.

Professional Attributes

• A strategic operator: someone who can hold the big picture and drive the details simultaneously.
• Strong ownership mindset with the ability to manage competing priorities in a fast-paced, technology-enabled environment.
• Exceptional attention to detail, with a track record of delivering error-free, high-stakes client work.
• Passionate about the role technology and data play in transforming healthcare outcomes for patients, providers, and communities.
• High emotional intelligence with the ability to build trust with clients and internal teams alike.

Why Join Us?

Technology-Enabled Impact: Work at the forefront of precision health activation, where data, AI, and digital strategy combine to produce measurable outcomes for patients and health systems.

Meaningful Work: Drive programs that directly influence patient access, care coordination, and health outcomes for some of the country’s leading healthcare organizations.

Career Growth: Step into a role with significant strategic responsibility and real visibility — with clear opportunities for leadership advancement as DHS scales.

Remote Flexibility: Benefit from the flexibility of a remote, in-house role built for high performers who thrive with autonomy and accountability.

How to Apply?

Please visit https://www.digitalhealthstrategies.com/careers/#open-positions to apply. You may also submit your resume and a cover letter detailing your relevant experience and achievements to contact@digitalhealthstrategies.com with the subject line “Account Director, Patient Activation – [Your Name]”.

We look forward to hearing how you can help shape the future of healthcare marketing at DHS.

Digital Health Strategies (DHS) is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.