Demand Generation Manager

Role Overview

We are looking for a hands on, results driven Demand Generation Manager who can architect, execute, and optimize full funnel marketing programs that drive qualified pipeline for our sales team.

This is a foundational role for our small and fast-moving team, ideal for someone who is energized by owning both strategy and execution. This individual must be a solution oriented go getter who loves to build, is comfortable executing across content channels, and leverages their experience to partner in a collaborative environment. 

You will play a critical role in shaping how hospitals discover, evaluate, and engage with our solutions.

Essential Functions

Own Full-Funnel Demand Generation (Strategy & Execution)

• Build multi-channel campaigns that generate awareness, engagement, and qualified leads from hospital and health system executives
• Manage email marketing, paid digital, webinars, content syndication, social campaigns, conference campaigns, and landing pages.
• Develop nurture tracks and drip campaigns to deliver leads

Drive Pipeline Growth for Sales

• Collaborate closely with Sales to define MQL/SQL criteria, lead scoring, and handoff workflows
• Create programs that support prospecting, with outbound sequences, pre-meeting content, follow up assets, and event related outreach
• Ensure campaigns are tightly aligned with the needs of the sales pipeline quarter by quarter

Manage and Optimize the MarTech Stack

• Own HubSpot, build workflows, scoring, dashboards, and reporting
• Ensure data hygiene and strong processes for utilization

Create High Impact Content that Move Prospects Through the Funnel

• Collaborate with leadership and Growth team to produce emails, webinars, case studies, and sales enablement assets

Measure, Report, and Optimize Performance

• Build and maintain dashboards for lead conversion, pipeline creation, channel ROI, and attribution insights
• Run A/B tests and continuously refine messaging, creative, and targeting

Skills and Qualifications

• 4-6 years in B2B demand generation or growth marketing, preferably in healthtech or hospital sales.
• Hands on campaign builder with strong attention to detail who can run strategy but also write copy, build workflows, etc
• Strong digital marketing experience with email, paid, webinars, etc
• Experience marketing to complex healthcare buyers (marketing, strategy, operations, clinical leadership, service-line leaders)
• Excellent communication, self-motivated, problem solving mentality, and comfortable in a fast-paced, growth-stage environment.
• Bachelor’s or Master’s degree

What we offer

• Base salary + bonus
• Hands-on mentorship from sales leadership
• Opportunity to build demand generation from the ground up in a high impact role
• Direct partnership with leadership to influence strategy, messaging, and growth
• Solution-driven, collaborative culture

About DHS

We are a rapidly growing health-tech company helping hospitals and health systems build stronger connections with patients and communities. Our data intelligence and patient activation engagements drive profitable growth across complex use cases for hospital and health system partners. Our programs motivate conversion by leveraging custom modeling to identify clinically validated patients and activating them through personalized, clinician led engagement from the point of care through their decision journey.

As we continue expanding, we are scaling our Growth organization for long term success that integrates marketing and sales to support our continued rapid growth.

To apply, please submit a resume and cover letter.