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The pipeline and retention numbers your board should be asking about.
BENCHMARKING REPORT

The pipeline and retention numbers your board should be asking about.

The 2025 Digital Fundraising Benchmark Report for Hospitals, produced with the Association for Healthcare Philanthropy - the industry’s leading digital fundraising survey.

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118
Hospital foundations surveyed, with performance data from 43 hospitals nationwide
40%
Online donor retention, up 16% year over year - a loyalty trend worth building on
14%
Growth in $10K+ gifts, continuing the multi-year shift toward larger gifts
INSIDE THE REPORT

What’s inside.

New donor acquisition is down 11% and first-gift values are plateauing - yet a clear group of foundations is still growing. The difference isn’t luck. It’s mid-level strategy, digital grateful patient programs, and smarter use of AI. See exactly where your program stands against peers.

  • The benchmarks: donor acquisition, online retention, upgrade rates, and mid-level giving rates across 43 hospitals - validated and standardized so you can measure your program against true peers.
  • What growing foundations do differently: 60% of growing foundations cite major gifts as their primary revenue source, growers are twice as likely to use AI in fundraising, and half run a digital grateful patient program.
  • A 2026 planning checklist: concrete moves for mid- and major-donor development, retention and upgrades, and putting AI to work beyond basic wealth screening.

Foundation leaders use this report to walk into board meetings with answers instead of estimates. This year’s edition tells you exactly where you stand.

Get the report
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