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Scaling Grateful Patient + Annual Giving as a shared service

Case Study: The Problem

The Challenge

A multi-state hospital system needed to build a new pipeline of donors, leveraging a digital grateful patient solution that could be scaled as a shared service across 50+ hospitals and eight states. Using our proprietary Share of Health data solutions, we standardized a system-wide program to boost both donor conversion rates and gift amounts.

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Case Studies - The Solution

The Solution

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Identified patients most likely to donate

Utilizing the client’s first-party and clinical data as well as our own proprietary Share of Health machine-learning algorithms, we identified top fundraising prospects based on attributes associated with high-value donors.

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Converted patients to donors with our “Honor Your Caregiver” platform

Our HIPAA- and SOC2-compliant, web-based application invited active patients to share stories and make a donation within 14 days of their care encounter. By engaging patients around their gratitude, we cultivated a robust, qualified new donor pipeline.

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Established consistent system-wide processes

Starting with a regional pilot in a single state, we scaled the program with consistent data transfers, tracking specifications and content workflows to enable cross-regional knowledge sharing and optimizations that could be applied at the system level.

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Developed brand content with foundation-level customization

Our team managed multi-channel annual giving campaigns across email, direct mail, social media and web. We developed creative themes and content for direct mail and digital communications that incorporated brand-level consistency while allowing for customization at the individual Foundation level.

Case Study - The Results

The Results

57% Of all new donors engaged with Honor Your Caregiver program
50+ Successfully scaled the Honor Your Caregiver program from eight foundations to 50+ hospitals in two years
20% Increase in average gift amount, with 1.7 gifts per donor in <24 months
5x Increase in donor conversion rate