Profitable growth, powered by
clinical, commercial, and operational intelligence.
We activate clinically appropriate, commercially attractive, and operationally ready patients to drive high-value service line growth.
Your next $1B isn’t new patients, it’s untreated patients.
Roughly half of clinically-eligible patients never complete recommended care, a gap that spans every high-value service line and represents over $1 billion in unrealized revenue for the median health system.
Not because patients don’t want care, but because no one addressed their fears, closed the data gaps, or built the activation layer to bring them to treatment. Our 2026 report maps exactly where it breaks down and what it takes to fix it.
Download the studyHow we help clients drive growth + improve lives.
High-margin service lines where clinical-grade intelligence and consumer activation drive measurable results.
One model. Every step of activation.
From identifying the problem to driving completed care — here’s how our Share of Health model works, section by section.
The Problem
Why High-Value Patient Activation Is Challenging
The opportunity is not just knowing which patients are eligible. It is understanding why they fill elsewhere and addressing it before competitors do.
Eligible patients delay care, and most systems can’t see the behavioral and organizational factors driving that delay.
Health systems struggle to prioritize the patients and care journeys that drive the greatest growth.
Capacity, physician alignment, operational workflows and follow-up resources vary across the system — requiring activation to be targeted accordingly.
Patients are human. Their decisions about care reflect that.
Human barriers show up in every high-value service line but they look different every time and must be solved differently.
Our Solution
Data Intelligence + Activation Under One Roof
We go seven layers deep on every patient prospect — then we act on it. From clinical eligibility to predictive personalization, our team transforms 1,400+ first-party data points into actionable patient lists, then activates them through personalized content, care team workflows, and real-time optimization. One partner, full ownership, fees tied to your outcomes.
Personas inform campaigns. Phenotypes convert patients.
A persona is a helpful, but theoretical tool built from demographics and best assumptions. But personas don’t exist in the EHR.
Phenotypes tell you who these patients really are, their unique barriers, and what will motivate them to act at each step of the care journey. Without that intelligence, conversion is often just guesswork.
The right message, the right channel, the right moment — across the full care journey.
Our clinical activation model drives patients from outreach to completed care with personalization that reflects real clinical context, not just demographics.
Built on evidence, proven in practice.
The $1B Growth Engine Health Systems are Missing
55% of clinically-appropriate care never reaches completion. Here’s what’s blocking it — and the activation model closing the gap across 300+ health systems.
The growth mandate CMOs are handed without the budget to deliver it
68% report budget cuts. 47% have no owner for patient activation. The inaugural benchmark every healthcare marketer needs.
Start activating high-value patients today.
Whether expanding specialty pharmacy or growing high-margin service lines, our intelligence platform delivers measurable patient enrollment and revenue.
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