Today’s physicians are younger, more tech-savvy and rely on mobile devices more than ever. Engaging them with targeted, relevant information is key to boosting clinical performance and patient outcomes.
We increase physician engagement by working directly with physician leadership to identify your priorities; partnering with IT to understand your technology infrastructure and meeting with front-line doctors to learn their needs so we can develop programs that are built for your physicians, by your physicians.
It’s likely that your physician data is stored across multiple databases – with a mix of employed, faculty, affiliated or independent docs. We review, clean and aggregate these data sources to make it easier to segment and engage your physicians with information and resources that are relevant and valuable to them.
Using our proven process and data-driven results, we work with your marketing and clinical teams to create a physician engagement communications calendar that balances strategic information related to quality, safety and growth with need-to-know information related to clinical care. We produce snackable content that uses interactive formats so physicians can easily skim in less than 60 seconds.
From on-call schedules and phone directories to CME information, physicians often have to use multiple platforms to access the tools and information they need each day. We bring it all together in a centralized hub so your doctors have a single, easy-to-access entry point.
If you want to motivate physicians to pay attention to communications or use a new collaboration tool, you must clearly demonstrate how it adds value and saves time. We work with leadership and clinical champions to identify high-value workflows and create customized campaigns and training sessions that engage physicians and drive adoption and utilization.